Video
Brief
A structured brief for in-house video and motion teams. Five titles, answered in order: Overview, Objective, Audience, Deliverables, and Timeline & Risks.
How to use this template
- Work through the five titles in order. Complete each one before moving on.
- Answer the core questions in full sentences. Write what you know, and flag what is still unknown.
- The prompts to pressure-test under each title are optional. Use them to add detail where it helps.
- Fill in the space provided, or copy the questions into your own document.
Brief details
What are you hoping to achieve?
In a sentence or two. The five titles below unpack it.
What video is being delivered, what it supports, and the role it plays for the brand.
Prompts to pressure-test
- Is this video a hero asset or part of a wider set of video outputs?
- Is there any existing video work this needs to align with or build on?
What the video must deliver, what viewers take from it, and what will be true once it is live.
Prompts to pressure-test
- How will success be recognised internally?
- Are there any brand or commercial priorities this video must support?
Who the video is for, where they encounter it, and how much attention they give it.
Prompts to pressure-test
- Are there multiple audiences, markets or versions involved?
- Are there any sensitivities, accessibility or regulatory considerations to account for?
What video outputs are required, where they are used, and the structures they must fit.
Prompts to pressure-test
- Does this video need to adapt across lengths, formats or platforms?
- Are there any elements that are explicitly out of scope?
When it goes live, what it depends on, and what could stop it landing as intended.
Prompts to pressure-test
- What is the biggest risk to this video landing as intended?
- If timing tightens, where is there flexibility in formats, versions or rollout?
This template shapes the brief. It cannot score it.
A structure gets the right questions asked. It does not tell you whether the answers hold up. iQ reads the completed brief, scores its clarity, and flags what is still missing or unclear. Weak briefs are caught here, not three weeks into delivery.