Most briefs, bids, and tenders lose something between the meeting room and the page. iQ is the layer that keeps the thinking intact. Structured, challenged, and ready to sign off.
iQ is a platform for how modern organisations brief, bid, and tender. It replaces scattered docs and inconsistent standards with structured workflows, embedded challenge, and work that gets sharper every time it’s used.
Every brief follows a defined pillar structure and workflow, tuned to a Brand or Agency lens. With 17 question models across 6 workflow modes, iQ handles strategy, creative, editorial, design, and production with consistent inputs, clearer thinking, and reliable decisions.
iQ guides teams through the right questions at the right time, shaped by the workflow and intent of the brief. Duplication drops, gaps surface early, and the thinking stays aligned as it develops.
Specialised AI agents work inside a controlled framework. Every prompt, insight, and recommendation is structured, traceable, and built to support human decision-making, never replace it.
iQ evaluates your brief as it's written, scoring every pillar against clarity, completeness, and decision-readiness. Weak narrative, missing context, and soft objectives are surfaced in real time, with guidance on exactly what to fix and how to lift the quality.
iQ identifies delivery risks, dependencies, and time pressure early, helping teams test feasibility and make informed calls before work progresses.
iQ maps deliverables as connected work, showing how outputs relate, what they depend on, and how they impact scope, timeline, and risk across the whole brief.
Once approved, iQ tracks every change as a structured update linked to the original brief, keeping context intact and showing how decisions evolve over time.
iQ builds a structured memory of how your organisation works, capturing patterns across briefs, decisions, and outcomes so quality and consistency compound with every cycle.
Briefs that shape better decisions, not just better documents.
iQ Brief helps teams define intent, surface what’s missing, and resolve dependencies before work begins. The result is a brief your team can act on with confidence, and your partners can execute without guesswork.
Should we bid? And how do we answer it?
iQ Bid helps commercial and delivery teams triage opportunities, shape winning responses, and sign off with confidence.
Issue sharper tenders. Evaluate smarter responses.
iQ Tender helps teams create structured tender documents, define what a good response looks like, and evaluate supplier submissions against a consistent benchmark.
iQ doesn’t impose a format on your teams. It gives them a structured place to work, shaped by the standards your organisation sets. Your templates, your tone, your approval flows, your commercial logic, your risk thresholds.
Those standards become the quiet layer behind every brief, bid, and tender. Teams stay aligned without being reminded. Partners plug in without drifting. Work stays consistent, controlled, and true to intent, without the overhead of policing it.
The result is clarity, consistency, and control, applied quietly in the background.
iQ isn’t trying to write your briefs for you. It’s trying to make your teams better at writing them.
As work moves through the platform, iQ highlights what matters, flags what’s missing, surfaces dependencies and risk, and reinforces what good looks like in your context. Every interaction sharpens the next one. Over time, the platform becomes a record of how your organisation makes decisions, not just a place where those decisions get typed up.
AI is part of how this works, but it’s deliberately in a supporting role. iQ uses AI to reinforce learning and support judgment. It doesn’t try to replace it.
Operations and technology leader with 15+ years’ experience across marketing, strategy, and automation.
Creator of iQ Brief, iQ Bid and iQ Tender — AI-driven tools that improve how organisations create, evaluate, and deliver complex commercial work.
Focused on building scalable SaaS that drives efficiency, consistency, and measurable decision quality.
Leads commercial growth for iQ, working with organisations to improve how they define, evaluate, and deliver complex work.
Brings a track record of building revenue through structured sales frameworks, strategic client engagement, and operational alignment.
Focused on helping teams move from fragmented processes to consistent, high-quality decision-making.
Briefs that shape better decisions, not just better documents.
iQ Brief helps teams define intent, surface what’s missing, and resolve dependencies before work begins. The result is a brief your team can act on with confidence, and your partners can execute without guesswork.
How it works
iQ Brief doesn’t generate briefs for you. It strengthens the thinking behind them.
As teams build a brief, iQ structures intent across five pillars, scores quality in real time, flags gaps and dependencies, and guides each section toward a clear standard. Less experienced marketers develop more complete thinking. Experienced operators move faster with fewer rounds of review.
Why it matters
Inside iQ, a brief isn’t a static document that gets written, sent, and forgotten. It’s the reference point every downstream decision ladders back to. When the brief is clear, execution is cleaner, approvals are faster, and rework drops.
Over time, the standard embedded in iQ Brief becomes your organisation’s shared definition of what good looks like.
Ideal for
Marketing teams and campaign leaders who need structured, execution-ready briefs before committing budget.
Key features
Should we bid? And how do we answer it?
iQ Bid helps commercial and delivery teams triage opportunities, shape winning responses, and sign off with confidence.
Send it with confidence
iQ Bid gives commercial, delivery, and leadership teams a structured way to triage opportunities, shape responses, and sign off with confidence, grounded in your organisation’s standards and informed by every bid that came before.
Triage with judgement, not gut feel
Not every tender is worth pursuing. iQ Bid scores opportunities against your organisation’s commercial logic, risk thresholds, and win criteria, so go/no-go decisions are made against a consistent standard rather than who’s in the room.
Answer the tender, properly
Once a bid is greenlit, iQ Bid structures the response. It surfaces what each section needs, flags gaps and dependencies, and pulls in relevant context from past bids and brand governance. Teams move from blank page to reviewable draft faster, with fewer rounds of rework.
Review, challenge, submit
Before submission, iQ Bid applies the same review discipline your briefs run through. Gaps are flagged, inconsistencies are challenged, and sign-off is visible. What leaves your organisation reflects what your organisation actually stands for.
Ideal for
Bid managers, capture leads, and commercial teams running structured tender and proposal processes.
Key features
Issue sharper tenders. Evaluate smarter responses.
iQ Tender helps teams create structured tender documents, define what a good response looks like, and evaluate supplier submissions against a consistent benchmark.
The same discipline you apply to briefs, now applied to how you buy.
iQ Tender gives teams a structured way to issue tenders, set the benchmark for what good looks like, and evaluate supplier responses against a consistent standard. What you ask for, and how you judge the answer, is governed by the same standards that shape the rest of your work.
Issue tenders with clarity
iQ Tender structures the document before it leaves your organisation. It clarifies what’s being asked, why it matters, and what level of detail is expected, so suppliers respond to the same question rather than their interpretation of it. Fewer ambiguous briefs. Fewer follow-up clarification rounds.
Set the benchmark before responses come in
For every ask, iQ Tender auto-generates a view of what a strong response would look like, grounded in your organisation’s standards and drawing on past tenders. The benchmark is set before evaluation begins, so judgment stays consistent across reviewers, regardless of who’s in the room.
Qualify supplier responses with structure
As responses come in, iQ Tender helps your team evaluate them section by section against the benchmark you defined. Strengths, gaps, and risks are surfaced consistently. Decisions are traceable. Procurement, legal, and delivery teams work from the same page rather than reconciling five different opinions over email.
Ideal for
Procurement leads, commercial teams, and delivery heads running structured tender and supplier selection processes.
Key features
We’ve built a better way to handle the everyday chaos of tenders, bids, and briefs, and we want to show you the blueprint. Join us for a quick demo to see how we build better decisions, sharper responses, and stronger outcomes.