About

The best thinking deserves a better system.

iQ is a platform for how modern organisations brief, bid, and tender. It replaces scattered docs and inconsistent standards with structured workflows, embedded challenge, and work that gets sharper every time it’s used.

A system that adapts to how your organisation works.

iQ doesn’t impose a format on your teams. It gives them a structured place to work, shaped by the standards your organisation sets. Your templates, your tone, your approval flows, your commercial logic, your risk thresholds.

Those standards become the quiet layer behind every brief, bid, and tender. Teams stay aligned without being reminded. Partners plug in without drifting. Work stays consistent, controlled, and true to intent, without the overhead of policing it.

The result is clarity, consistency, and control, applied quietly in the background.

A learning system, not a document generator.

iQ isn’t trying to write your briefs for you. It’s trying to make your teams better at writing them.

As work moves through the platform, iQ highlights what matters, flags what’s missing, surfaces dependencies and risk, and reinforces what good looks like in your context. Every interaction sharpens the next one. Over time, the platform becomes a record of how your organisation makes decisions, not just a place where those decisions get typed up.

AI is part of how this works, but it’s deliberately in a supporting role. iQ uses AI to reinforce learning and support judgment. It doesn’t try to replace it.

Meet the iQ Team

Matt Kennell
Founder & CEO

Operations and technology leader with 15+ years’ experience across marketing, strategy, and automation.

Creator of iQ Brief, iQ Bid and iQ Tender — AI-driven tools that improve how organisations create, evaluate, and deliver complex commercial work.

Focused on building scalable SaaS that drives efficiency, consistency, and measurable decision quality.

David Pritchard
Senior Director of Sales

Leads commercial growth for iQ, working with organisations to improve how they define, evaluate, and deliver complex work.

Brings a track record of building revenue through structured sales frameworks, strategic client engagement, and operational alignment.

Focused on helping teams move from fragmented processes to consistent, high-quality decision-making.