What iQ Brief is
iQ Brief is a creative brief governance system. It helps teams write clearer, more structured briefs and make sure the thinking behind them is sound before the brief is signed off and work begins.
It’s built around three things: a structured pillar framework that organises the thinking that goes into any good brief, a quality scoring system that shows you where the brief is tight and where it’s thin, and a stakeholder approval flow that locks decisions at the point of sign-off.
AI is used inside iQ to speed up the work — suggesting questions, helping draft sections, flagging gaps — but it’s a supporting function, not the product itself. The structure, the standards and the governance are the product. You stay in control of the thinking.
How it works
iQ Brief takes you through three stages:
- Draft — capturing and structuring your thinking through guided questioning across five core pillars: Overview, Objective, Audience, Deliverables, and Timeline & Risks. The platform adapts its questions and scoring to the type of brief you’re working on — whether that’s a strategy piece, a creative direction, an editorial brief, a design or digital system, or a production plan.
- Review — evaluating the brief against quality criteria. Scores and gap analysis show where the brief is tight and where it still needs work.
- Approval — aligning stakeholders and locking decisions. Submitted briefs are frozen at the point of submission, so approvers review what was actually signed off rather than a moving target.
Understanding outputs and scores
iQ provides directional guidance, not definitive answers.
- Scores reflect how well a brief aligns to defined criteria within iQ.
- Outputs are shaped by the quality and completeness of your inputs.
- Results may be incomplete or require refinement.
iQ doesn’t decide whether a strategy is right. It makes sure your thinking is clear, complete and aligned before you act on it.
Your responsibility
You remain responsible for how iQ is used and how its outputs are applied. This includes:
- Reviewing and validating all content before acting on it.
- Applying your professional judgement.
- Making sure outputs are appropriate for your specific context.
Limitations
iQ is a decision-support system. It should not be relied on as the sole basis for business, legal, financial or strategic decisions. Human oversight and review are always required before any output informs a material decision.
Further information
For full details on data use, AI processing and legal terms, see our Terms of Service and Privacy Policy. For Customers entering a paid plan, our Data Processing Addendum is available on request.