Briefs that shape better decisions, not just better documents.
iQ Brief helps teams define intent, surface what’s missing, and resolve dependencies before work begins. The result is a brief your team can act on with confidence, and your partners can execute without guesswork.
How it works
iQ Brief doesn’t generate briefs for you. It strengthens the thinking behind them.
As teams build a brief, iQ structures intent across five pillars, scores quality in real time, flags gaps and dependencies, and guides each section toward a clear standard. Less experienced marketers develop more complete thinking. Experienced operators move faster with fewer rounds of review.
Why it matters
Inside iQ, a brief isn’t a static document that gets written, sent, and forgotten. It’s the reference point every downstream decision ladders back to. When the brief is clear, execution is cleaner, approvals are faster, and rework drops.
Over time, the standard embedded in iQ Brief becomes your organisation’s shared definition of what good looks like.
Ideal for
Marketing teams and campaign leaders who need structured, execution-ready briefs before committing budget.
Key features
- Pillar-based structured brief builder
- AI scoring and improvement guidance
- Version control and governance workflows
- Campaign alignment and strategic laddering
- Review mode with approval visibility