Impossible Question Ltd | Registered in England & Wales
Last updated: 1st April 2026
These Terms govern your use of our marketing website at www.impossible-question.com and, where you have an account, the iQ application at www.iq-app.co.uk (together, the “Site”).
By using the Site or creating an account, you agree to these Terms and to our Privacy Policy. If you don’t agree, please don’t use the Site.
If you enter a paid plan with us, additional commercial terms will be set out in your Order, and a Commercial Agreement will apply. Where those documents conflict with these Terms, the Commercial Agreement and your Order prevail.
About us
Impossible Question Ltd (“Impossible Question“, “iQ“, “we”, “us”) provides a B2B SaaS platform for campaign governance and strategic intent management. These Terms cover your use of our websites and, if you have an account, the iQ application.
Who can use iQ
You must be at least 18 years old. If you’re using iQ on behalf of a company or organisation, you confirm you have authority to bind that organisation to these Terms.
Your account
When you create an account, you agree to:
- Provide accurate information and keep it up to date.
- Keep your login credentials confidential.
- Tell us promptly if you suspect unauthorised access.
We recommend you enable multi-factor authentication on any administrator account.
How roles work
Within your Organisation, users can have one of three roles:
- Admin — full access to Organisation settings, billing, members, brands, governance and integrations.
- Member — can create and edit content in workspaces they’ve been given access to.
- Viewer — read-only access, with the ability to comment and approve where enabled.
iQ is not priced per user. You can invite as many Admins, Members and Viewers as you need, subject to fair use.
Your content
- You own your content. Anything you put into the Platform — documents, prompts, briefs, uploads — remains yours.
- We don’t use your content to train AI models. Your content is never used to train, fine-tune or improve any general-purpose or foundation AI models, ours or anyone else’s. Our AI providers are contractually prohibited from doing so too.
- We don’t sell your content. It’s not shared with other customers or used for advertising.
- We access your content only when necessary — to provide the service, to diagnose a security or support issue, when you ask us to, or where required by law.
- You grant us a licence to host, process and display your content so we can operate the Platform for you. This licence is limited to that purpose.
- Marketing use of your brand — we’ll only use your name, logo or case study details with your prior written consent, which you can withdraw at any time.
AI-assisted outputs
The iQ Platform uses AI to generate suggestions, drafts, scores and guidance. A few things to know:
- AI outputs are for guidance only. They may be inaccurate or incomplete. You’re responsible for reviewing and validating anything before acting on it.
- Don’t put highly sensitive or confidential information into AI prompts unless you have appropriate safeguards.
- iQ is a business productivity tool. Don’t use it for biometric identification, emotion inference, social scoring, or any purpose prohibited under the EU AI Act or similar laws.
Acceptable use
Don’t use iQ to:
- Do anything unlawful or that infringes someone else’s rights.
- Interfere with security, attempt unauthorised access, or reverse-engineer the Platform.
- Scrape data at scale, or build competing datasets or models.
- Upload content you don’t have the right to use.
- Create multiple accounts to evade commercial limits.
We may suspend or terminate accounts that break these rules.
Licensed assets and brand materials
All third-party assets stored or used within iQ (logos, fonts, imagery, video, sound, brand guidelines) remain the property of their rights holders. iQ does not grant or transfer any licence to these assets. It’s your responsibility to ensure you have the appropriate rights and permissions to upload, store or use any licensed materials on the Platform.
Privacy
We process personal data in accordance with our Privacy Policy and applicable data protection laws, including the UK GDPR.
For your account and billing, we act as the data controller. For the content you put into the Platform, we generally act as your data processor. A Data Processing Addendum (DPA) is available on request and is provided as standard to paying customers.
Our intellectual property
The Site, Platform, software, models, interface, templates and documentation belong to impossible Question or our licensors. Except for the limited right to use the Platform as set out in these Terms and your Order, nothing here transfers any intellectual property rights to you.
If you send us feedback or suggestions, we can use them freely and without obligation.
Availability
We work hard to keep iQ available and reliable but we don’t guarantee uninterrupted or error-free service. Beta and experimental features are provided as-is and may change or be withdrawn.
Support channels and response targets depend on your plan and are set out on our support pages or in your Order.
Suspension and termination
We may suspend or terminate your account for:
- Material breach of these Terms.
- Non-payment (see your Order for payment terms).
- Legal risk or misuse of the Platform.
You can cancel at any time in accordance with your Order. On termination, we’ll delete your content after a reasonable retention period, as set out in the DPA and Commercial Agreement.
Disclaimers
The Site and Platform are provided “as is” and “as available”. To the fullest extent allowed by law, we exclude all implied warranties, including warranties of merchantability, fitness for a particular purpose and non-infringement.
Limitation of liability
Nothing in these Terms excludes liability for death or personal injury caused by negligence, for fraud, or for anything else that can’t be excluded by law.
Subject to that:
- Our total liability to you for any claim arising out of or in connection with these Terms is limited to the fees you’ve paid us in the twelve months before the event giving rise to the claim.
- We’re not liable for indirect, consequential, special or incidental damages, loss of profits, revenue, data, goodwill or business interruption.
Your commitments to us (indemnity)
You agree to indemnify and hold Impossible Question harmless from claims, losses, damages and expenses (including reasonable legal fees) arising from:
- Content you put into the Platform.
- Your use of the Platform in breach of these Terms.
- Your violation of any law or third-party rights.
Governing law and disputes
These Terms are governed by the law of England and Wales. Any dispute arising out of or in connection with these Terms is subject to the exclusive jurisdiction of the English courts.
Before taking any formal action, we agree to attempt to resolve disputes informally, in good faith, for at least thirty (30) days.
Changes to these Terms
We may update these Terms from time to time. For material changes, we’ll give at least thirty (30) days’ notice by email or in-app. Continued use of the Site after a change takes effect means you accept the updated Terms.
Getting in touch
For general questions, contact us at hello@impossible-question.com
For security issues or responsible disclosure, contact security@impossible-question.com
For data protection matters, contact privacy@impossible-question.com
These Terms are also available on request as a downloadable document. If you’re entering a paid plan, our Commercial Agreement, DPA and Order will govern your use of the Platform alongside these Terms.